A Passion for Design

Jamie Calderon is one of the many hands behind some of the worlds largest brands. From his time at Landor Associates to his time at Tolleson Design, Jamie has developed a portfolio that is a who's who of the worlds largest brands. He's worked on high visibility project for FedEx, Applied Materials, Roxy, and Adobe (literally to name a few). And while those achievements are note worthy, the most interesting project that he opened up about...himself.

A passionate designer at his core, Jamie grew up in a world that showed him what life could be like. Ultimately, the choice would be his. On one end of the spectrum, a working mother who was divorced with two kids by the age of 19, who worked her way through college, to evolve into an international financial maven. On the opposite end, a father who lived in a beach community, worked when necessary, and enjoyed living life in the fast lane. And somewhere in the middle, Jamie, a young competitive skier, had an aunt who worked in an advertising agency that handled accounts for the same brand names who supplied his ski gear. At that moment, he recognized his passion for design, and he knew this was the work he wanted to do.

So with the work ethic of his mother, the freedom of his father, and exposure from his aunt, Jamie has created a process that generates great work, a great life, and a genuinely great person.