Objectified Screening

Wednesday evening at 10pm, I find myself and a good friend, Devan Anderson, a custom footwear designer, sitting in the Kabuki Theatre in San Francisco (or the "Kabook" to you locals). I'm excited to to see the second installation from the director of Helvetica.

For me, this documentary was a true inspiration for embarking on a project like this, so, needless to say, I was excited to see the second film from director Gary Hustwit, Objectified. Not to mention the fact that I was among those fortunate enough to attend one of these sold-out screenings (well, fortunate enough to have bought my ticket months in advance anyways).

Like Helvetica, Objectified took us into the world of design. The designs of the world that we take for granted. Product and industrial design. Not only did we get an opportunity to see how these things are made, why things are made, and hear from the people behind the process of making those things, Objectified also illustrated the problem our world faces with our excessive consumption addiction.

Another good film and Mr. Hustwit left the crowd wanting more as he shared that there is another film in the works...yet to be discussed. Nice PR move.

Cheers.