Designers Rock...and Roll

Matt Pavlovcic runs his design studio, Pavomatic out of Petaluma Ca., and he is truly his father's son. Born in Michigan to a GM engineer, Matt grew up attending custom street rod shows with his father in the 80's.

Dad would play the rock and roll classics from the 50's while Matt would blanket the show grounds for memorabilia, key chains, and stickers. As Matt shared, this was the beginning of his appreciation for good design, color, and aesthetic value.

Matt shares his experiences about design diversity abroad and he has found a way to fuse his passion for music with his profession of graphic design. In this interview, Matt shared with me how an old flame helped him fall into graphic design.