Love of the Game?

As my research for this project began, I had two different people tell me about a great designer doing great things. His name, Maurice Woods. In passing, they mentioned that Maurice was this "super tall black guy."

Sho'nuf!

Yes, Maurice is 6' 11". Yes Maurice played basketball. And yes, Maurice is a senior designer at Pentagram in San Francisco. But what makes this story particularly interesting is the fact that a successful collegiate and professional basketball player would end up working at...Costco.

"...basketball wasn't going to take me to the NBA...so I sat down and went through hundreds of options and it came down to architecture and graphic design."

Maurice grew up in an environment where either sports or music was the answer for your future, but his affinity for drawing, doodling, and sketching, helped him find his way to design. Now Maurice runs a program for students that brings design to their communities. The Inneract Project was born out his studies at the University of Washington, "use design to try to change the world." I'll let you be the judge of the impact Maurice is having on the spirit of creativity in the lives of his students.

Maurice's story is inspiring and will help Colored by Design communicate directly to our target audience and give them true hope for their futures.