A complex society

NPR seems to be the "go-to" place for relevant news these days. No disrespect to the main stream networks, but I only seem to hear the same thing over and over again.

Or is it just me?

Any how, a couple of weeks ago, I was listening to Market Place and there was an interesting interview with Peter Francese from Ogilvy and he shared his thoughts on how our society is more multi-generational, multi-cultural, and waaaay more complex than before. Thus, there is no more "Average American Consumer".

Yeah, well, not to sound all "like duhhh", but it is always funny how news is made by those who are among the last to know, or among the last to tell. While the interview was great and the insights that the 2010 census will reveal are interesting, hasn't it always been the case? I, like many of you, have know for years that our population is made up of small niche groups and enthusiasts galore. Anyone who has stumbled into a dad's garage, an aunt's kitchen, or even a teenagers bedroom could have concluded as much.

Yet I did use this bit of "news" to give further credence to the fact that we need a more diverse creative work force. Unfortunately, for now, most of us exist in a time where we must work to live. And that's fine, but if I must work, I want to spend my time doing something I like, and better yet...something I love!

So let's all do our part to help out our economy. And hey, why not help out the organizations that clearly need more creative minded individuals who are born out of the multi-cultural, multi-generational, non average American consumer world. Let's help guide our young (and old) creative thinkers and artists towards a life that is fulfilling to them and contributes to the greater good. Go help others find their path to living life abundantly.